The health info
I wish I had at 30
Real, evidence-informed guidance for women in their 30s and 40s who are done guessing and ready for answers that actually hold up. No jargon. No fear-mongering. Just the stuff that actually works.
A free guide to the body & mind changes nobody warns you about. Explained simply, backed by research.
The playbook I wish I’d had sooner
You are not crazy. You are not weak. You are not "just stressed."
Somewhere around your mid-30s, your body starts feeling different, and most of us are left Googling symptoms at 11pm with no real answers.
The Perimenopause Shift is the resource I wish existed back then: grounded in research, written like a friend who actually did the reading, and focused on what you can actually do about it, not just what’s happening to you.
And it’s free, because this isn’t information I want to gatekeep.
Get the free playbook
What’s Inside:
1 / How to Decode the Symptoms
The full perimenopause symptom checklist. 60+ symptoms most women never connect to their hormones
2 / How to Know You're In it
Why perimenopause can start in your mid-30s — a decade before most women expect it
3 / What Actually Helps
The four core systems it disrupts and what actually helps
4 / Understanding Testing
How to make sense of hormone testing and what to ask your doctor
5 / Lifestyle Tweaks that Move the Needle
The lifestyle foundations that move the needle most
6 / Breakdown of HRT, Supplements & More
An honest overview of HRT, birth control, and botanical support
Why I’m Here
I’m Ashley — the founder of Ladywell, a women’s hormone-health supplement brand, a functional herbalist, and a mom who spent most of my 30s Googling symptoms at midnight with no real answers.
I started Her Health Playbook because I got tired of the two options women usually get: “that’s normal, you’re fine” with no explanation, or a prescription with no context for what’s actually happening in your body. I wanted something in between — grounded in actual research, but written like a friend who did the reading, not a textbook and not someone trying to sell you a feeling.
I’m on a mission to make real information about women’s health accessible to every woman — because being informed is the first tool you need to actually care for your body.